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 Chevy Nova Awards: International Marketing Slogan Goofs

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Peter
Amigo


Posts : 1108
Join date : 2011-02-20
Location : Morelia
Humor : Ironic

20110528
PostChevy Nova Awards: International Marketing Slogan Goofs

http://www.greaterthings.com/Humor/chevy_nova.htm
Caution, a few of these are a tad racy.

Author: Unknown
Subject: Marketing Slogan Goofs

These are the nominees for the Chevy Nova Award. This is given out in honor of GM's fiasco in trying to market this car in Central and South America. "No va" means, of course, in Spanish, "it doesn't run".....

1. The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?"

2. Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

3. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

4. Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

5. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people can't read.

6. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

7. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I Saw the Potato" (la papa).

8. Pepsi's "Come Alive With the Pepsi Generation" translated into Pepsi Brings Your Ancestors Back From the Grave" in Chinese.

9. The Coca-Cola name in China was first read as "Kekoukela", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokou kole", translating into "happiness in the mouth."

11. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant!"

12. When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its "Fly In Leather" campaign literally, which meant "Fly Naked" (vuela en cuero) in Spanish.

Author: unknown



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Chevy Nova Awards: International Marketing Slogan Goofs :: Comments

Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Wed 13 Jul 2011, 11:35 by raqueteer
Priceless. Especially the no va. During my early attempts at learning Spanish, I was at a loss for words when my car failed to start. The only thing which came to mind, was el carro no va.
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Fri 29 Jul 2011, 23:18 by manuel dexterity
The Chevy Nova tale is an urban legend. This was discussed on MC and included a personal anecdote by the phony mod esperanza. I called her on her bullshit which led to me getting banned from that forum.

I seriously doubt the veracity of the "got milk" ads for several reasons. The main reason is that leche is also a slang term for semen.
Esperanza has many claims to fame of which would include her ambition to elevate phoniness to a high art, if only she were capable of such a feat. It is generally felt, however, she merits honorable recognition for her unceasing efforts in that regard. We do wish her well now that she and her delightful partner Judith were at last recently able to tie the knot.

I somewhat remember that thread on MC but don't recall your statements about it other than to name it urban legend and refute it being a marketing disaster. As a single word I don't know that "nova" exists in Spanish though in other Latin languages I believe it generally means "new" or is known for its English meaning of a star that is gaining intensity. Seems to me that model of Chevrolet was actually fairly popular here. I have no doubt that at some time or another any Spanish-speaking person experiencing difficulty with their Chevy II the two-word variation came to mind though.

I once casually warned one of the co-owners of Las Primas, the corner tienda on my block, that the Lala delivery guy who was flirting with her earlier was "puro leche."
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Sat 30 Jul 2011, 07:43 by manuel dexterity
Peter wrote:

As a single word I don't know that "nova" exists in Spanish though in other Latin languages I believe it generally means "new" or is known for its English meaning of a star that is gaining intensity.

There was a gasoline sold here named Nova. It was also used as "new" as in Nova Hispana, a term used in history text books here. That is one reason why I challenged the "#$" on this theme.

It seems several posts in that thread were deleted.
Four hundred pesos the kilo--about $75 USD for 2.2 pounds, at today's exchange rate.


Yesssirree, that's what the lady who knows more than you know wrote in her blog at

http://mexicocooks.typepad.com/mexico_cooks/2011/07/mercado-benito-ju%C3%A1rez-oaxacashop-the-benito-ju%C3%A1rez-market-with-mexico-cooks.html

If she says $400 pesos = $75 USD, it's got to be true. She keeps telling everbody that her breadth of knowledge about all things Mexican is huge.
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Sat 30 Jul 2011, 11:22 by manuel dexterity
The airline ad is also not to be believed. Fly naked in Spanish would be "vuela encuerado".
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Tue 02 Aug 2011, 20:01 by Hound Dog
manuel dexterity wrote:
The Chevy Nova tale is an urban legend. This was discussed on MC and included a personal anecdote by the phony mod esperanza. I called her on her bullshit which led to me getting banned from that forum.


So that´s where you´ve been Manuel. Dawg (AKA "Bubba") was also banned over there about a year ago for the third time in ten years (they kept begging me to come back in a less abrasive state, I suppose so I could continue my musings on Chiapas since, at the time, I was their only correspondent living down there) and twice I agreed to go back on after two of MC´s leaders came to me on two separate occasions years apart at their initiative hat-in-hand and asked me to return to the fold. This I did just for the fun of it only to clash big time with that phony Michoacan Forum moderator you guys are referring to who tried to position herself as a part of the team that was able to convince UNESCO that Michoacan cuisine was a "world heritage" gift to mankind. While my personal opinion of the art of Michoacan cooking is limited by my limited experience preparing or ingesting it, I, as a member at MC, was deeply offended that that phony moderator had climbed on the ensuing bandwagon and taken personal credit for the hard work of others who had dedicated themselves for years to the task of elevating Michoacan cuisine to a new status in the eyes of the world. I felt this person had no right to claim credit for the accolades directed at Michoacan cooking by UNESCO based on the exhaustive work of others far more qualified than she and also use the occasion to pump revenues for her own personal on-line blog and travel consultancy with its substantial travel consultancy fees and mediocre Mexican food recipes coupled with with what Dawg considers shallow background narratives.

So, naturally, Dawg began to post contrary comments belittling the ongoing supercillious postings from the famous moderator as she gushed on about how Michoacan food was now on a par with French and Chinese cuisine thatnks to the heroic efforts of so many including, of course, herself. Well, finally the Webjefe, who had been among those in the past beseaching me to return to MC as a a forum contributor, told me to knock it off and when, even after his exhortations, I once again posted a comment expressing my displeasure at this ongoing charade being inflicted upon forum readers, Dawg was instantly and (I can assure you) forever banned from further participation in MC forums but that was a small price to pay to shed myself of the feeling of shame I would have felt had I rolled over and said nothing in the face of such a phony, self-serving and ongoing monologue delivered ad nauseum on a platform provided gratis by MC management.

Dawg is content to `participate here and on the increasingly successful Chapala Informational Forum as well as a couple of other forums so MC can have this self-serving moderator and she can continue to promote her business and pretend to be a chef through that medium to her heart´s content.

By the way, Manuel, I see elsewhere that there are times when you are still clashing with my famous ex-amiga. Keep up the good work. You are providing a necessary service.

Crusty had been active on our neighbor site, Michoacán.Net, a successful yet folksy Yahoogroups site based in Pátzcuaro. Her food and culture posts were very welcomed there but no one could say they felt reasonably safe living in Pátzcuaro or Morelia areas without her reading the Michoacán police blotter of violent events for the past year. Discontented responses to her posts of that nature were dominating the week's discussions and was apparent folks were becoming impatient with her gloom and doom-o-rama. She especially was upset with me pointing out that she was no longer local to our area, though she protested her three years in Morelia more than qualified her as a permanent fixture. She then took her own initiative to make herself scarce there.

Though I have not contacted her personally I have made it known I would provide her with her own Body Count forum on this site. Thus far I am still lacking such a forum. It can be tough to get a new board off the ground. We're just past our 5-month mark now. Perhaps one day we will attract such talent.

On the other hand, I am rather proud we could entice Dawg to accept the esteemed position of moderator here where we maintain the finest staff on the internet. Dawg is very much an expert on bans and post deletions, yet we maintain our commitment to open dialog on this site.
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Wed 03 Aug 2011, 07:46 by cheenagringo
Going back to the original topic, our Monday morning newspaper has a business insert. Jerry Pacheco has a weekly article that deals with business issues between Mexico and the US. In this week's article, he discusses naming issues, one of which is the reception to the name BIMBO after their buyout of various NOB bakeries:
"Over the years, there have been several examples of product names that have stopped me in my tracks and made me chuckle. When I first started doing business in Mexico, I remember being surprised when I went into a convenience store to buy a snack and saw rows of food products by Bimbo, one of Mexico’s largest bread and snack producers. The name is actually pronounced “beembo” in Spanish, but most Americans would recognize the spelling as a non-flattering putdown for a woman."

Rest of article: http://www.abqjournal.com/main/2011/08/01/biz/outlook/whats-in-a-name-sometimes-a-problem.html
But "bimbo" seems to speak of what one may typify as an unintelligent and "white-bread" stereotype. In that aspect it would seem appropriate. Seems though that the term was first applied to men nearly one hundred years ago. Wikipedia definition:

http://en.wikipedia.org/wiki/Bimbo
Quote :
Bimbo is a term that in popular English language usage describes a woman who is physically attractive but is perceived to have a low intelligence or poor education. The term can also be used to describe a woman who acts in a sexually promiscuous manner. The term itself is not explicitly negative, but is most often used as a derogative insult towards a woman.

Use of this term began in the United States as early as 1919, where it was used as a slang term for an unintelligent or brutish male.[1] Its first inclusion in an official dictionary for its female meaning was in 1929, where the definition was given simply as "a woman".[2]

The term Bimbo is often associated with, but is separate from, the stereotypes of "Dumb Blonde" and "Valley girl".

The Wiki article explores the term further and is interesting to read.
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Wed 03 Aug 2011, 10:03 by Hound Dog
Peter wrote:
...I am rather proud we could entice Dawg to accept the esteemed position of moderator here where we maintain the finest staff on the internet. Dawg is very much an expert on bans and post deletions, yet we maintain our commitment to open dialog on this site.


Very kind of you Peter but what you mean is Dawg is very much an expert on having been banned and deleted by petulant, opinionated, stick-in-the-mud moderators presiding over the discourse on some other, more civilized internet forums hereabouts. "Easy Dawg" will try to live up to your expectations and shares your commitment to "open dialogue" even when threads go awry as has this one wandering the ether from marketing mishaps to misplaced hall monitors bearing dunce caps for miscreants.

As for Cheenagreego´s comment regarding Bimbo; when we first moved here in 2001, a major presence on the Chapala-Guadalajara Carretera just north of the airport was a huge billboard that proclaimed to all new arrivals to the metro zone, "Welcome, Bimbo", which provided recurring amusement to Dawg on my journeys to the city in those days, especially since, when I first spotted this billboard, I had no idea what product they were touting having never heard of "Bimbo" bread. As time passed, I discovered that "Bimbo" was a type of bread we in Alabama in the 1950s called "reglar bread" as opposed to what passed in those days as "whole wheat bread". To put this in context, if one were, say, down at Fort Walton Beach or Panama City during summer vacation at the shore and having breakfast at the new-fangled (in those days) Holiday Inn on the beach, the waitress from whom the family was ordering the heart-stopping breakfasts popular during the times would be asked by Waitress Melba Jean Johnson or Betty Sue Bogan, "Yáll want "reglar" bread with yálls´s eggs over easy, grits with red-eye gravy, pan fried ham and sausages on the side or would yáll prefer biscuits with Bama Brand Grape Jelly?"

By the way, while it is fun to mock the quality of "reglar" bread, when Dawg was a pup, I really enjoyed the fact that you could squeeze a slice of "reglar" bread in your hand until it was transformed into a small, golfball sized morsel of damp dough which was then useful for dipping in Karo Corn Syrup and peanut butter for a special treat. Also, do not forget that it was no lesser a celebrity than Julia Child herself who celebrated "reglar" bread as the only appropriate medium for the best possible mayonnaise-laden BLT during the summer tomato season when tomatoes were so fine for a few months. Everything has its place.


Last edited by Hound Dog on Wed 03 Aug 2011, 14:44; edited 1 time in total
Welcome, Dawg! But dontcha go all righteous on us now that you're part of the Mod Squad.

And whatever you do, do not go near the Fud (pronounced "food") meat byproducts.


Actually, Amigo, Dawg has established only one inflexible criterion for assessing the quality of posts in determining those that will be allowed to remain on board without , at the minimum, a tweak or two and that is that the poster must be precisely in tune with Dawg´s thought processes intellectually speaking and be able to express those thought processes in a manner unconditionally pleasing the Dawg. Everyone else is fair game. Fortunately, Dawg can´t stay awake for more than 10 minutes so if I become off-putting and preachy, wait a few minutes and I´ll be asleep at which point the poster can safely continue.

As for "FUD" meat by-products and similar offerings on the market, a few years ago, Dawg and his darlin´ wife threw our first garden/swim party for a group of local indigenous kids here in Ajijic whose parents we had befriended and decided to serve up some hotdogs and toast some marshmallows. Well, having been to similar kiddie parties at the homes of those kids, I knew from experience that those kids defined the basic hot dog as a wiener on a bun with ketchup or maybe mayonnaise and ketchup and that was it. Maybe an adventurous kid would occasionally add a few onions but that was the exception rather than the rule. There seemed no reason to go out and buy Dawg´s usual Oscar Meyer Wieners and high-quality (more or less) hot dog buns and stuff like sauerkraut or fancy mustard or Heinz India Relish or Chicago-style hot dog condiments or beanless canned Texas-style hot dog chili for this crowd. Better to spend my money on extra large Tecate Cervezas for me and their dads whose tastes were more discerning. So, Dawg headed down to Six Corners and asked for the cheapest wieners in the tienda which caters to, shall we say, a modest crowd in a barrio known colloquially and not too kindly as "The Beehive". Well, Dawg was pleasantly surprised when he got those wieners home to discover that, after all this time in Mexico, I had finally managed to locate hot dog wieners with the skins still on them in the "old-fashioned" style of the most superior dogs on the market in Dawg´s California and I commenced to steam those dogs up ecstatic in that knowledge. When the kids arrived, I proudly served up some 50 weiners and other fixings for the kids only to observe the much gnashing of teeth and groans of angst as those kiddies in full anticipation of gorfing down one of their favorite treats, bit collectively into the transparent plastic wraps commonly used to hold together cheap hot dog wieners in Mexico. Talk about culture shock. Even today, years later, those kids, now teenagers, won´t let me near the table when it is time to prepare a hot dog feast. I stand forever humiliated. I mean, how dumb can you get?
Brown bread, that's how we knew it. It was like the white bread but brown-coloring added, something was said about "wheat" also. Most of us wouldn't go near it if avoidable but the occasional joker would say it was more healthy for you so was better. School lunch tried to push it off on us. It was like white bread but had a dirty taste, couldn't see why anybody'd prefer it because we knew "healthy" food never tasted as good.

Later on I ran into some Roman Meal bread that I thought tasted good for some things. The commercials for it at that time promoted it as "the light brown bread."
Re: Chevy Nova Awards: International Marketing Slogan Goofs
Post on Tue 09 Aug 2011, 11:39 by manuel dexterity
Hound Dog wrote:


So that´s where you´ve been Manuel.


By the way, Manuel, I see elsewhere that there are times when you are still clashing with my famous ex-amiga. Keep up the good work. You are providing a necessary service.


Yes you ugly mutt, this is one thing we definitely have in common.

I, aka Solovino, have run amok of many of the butt nuggets on that other Chapala board you frequent. They took offense on calling out that slimey nazi, intercasa. It sure is hard to find a board that isn't loaded with morons these days!

This one seems to have accomplished that but probably because there are so few posters. It fits somewhat the saying mejor solo que mal acompañado.


Last edited by manuel dexterity on Tue 09 Aug 2011, 13:51; edited 1 time in total
manuel dexterity wrote:
Hound Dog wrote:


So that´s where you´ve been Manuel.


By the way, Manuel, I see elsewhere that there are times when you are still clashing with my famous ex-amiga. Keep up the good work. You are providing a necessary service.


Yes you ugly mutt, this is one subject we definitely have in common.

I, aka Solovino, have run amok of many of the butt nuggets on that other Chapala board you frequent. They took offense on calling out that slimey nazi, intercasa. It sure is hard to find a board that isn't loaded with morons these days!

This one seems to have accomplished that but probably because there are so few posters. It fits somewhat the saying mejor solo que mal acompañado.


The worst of the Morelia/Pátzcuaro idiots want to punish me by not coming around. They still do, they just don't register or log-in. It stays quiet that way. I do get guest hits from DF. Probably one less after this.

How long will it take for the rest of the civilized world to realize what a fraud Krusty is? What's more ironic are the 'tards that will privately say "I can't stand her," and then carry on with their heads up her arse. What's with that?
 

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